SEO

I’ve seen all kinds of blogs crop up into the blogging grounds. However, more than 90% of them are published in English. Good thing, because I cannot understand any other language. But, (yes there is a ‘but’) what people don’t seem to notice is that blogging in their regional language can mean absolutely no competition for them.

Recently, I came across a blog in Hindi – India’s nationwide and most spoken language. What I saw was about 45 comments for each post on that blog. The Alexa rank was quite high and the blog was only about 3 to 4 months old.

So, what was the reason for the high traffic of the blog in such a short span of time? The answer is simple: Since there aren’t many blogs in that language, he was getting almost all Hindi traffic. Google’s capability of offering searches in the major regional languages also meant that he enjoyed high ranking for searches in ‘Hindi’.

The Lesson:

If you want to blog about a topic that is not really meant for the global audience, blog about it in the regional language of the targeted audience. You could also give a try to making money through regional language blogs. Also, remember that Adwords and Adsense also offer ads in languages other than English.

However, since I’ve not tried all this myself (just watched others do it), I recommend you to give it a fair chance and share your observations with others on the Web.